Meet our Team

Felicia Sherrod

Fractional Chief Marketing Officer

felicia-sherrod-chief-marketing-officer-toneup

I’m Felicia Sherrod — a Marketing Strategist and Fractional Chief Marketing Officer (CMO) with over a decade of experience helping organizations scale with purpose.

I partner with service and product-based businesses to develop the strategy, systems, and execution needed to reach the next level — not just in visibility, but in revenue, engagement, and long-term growth. From SEO to campaign planning to digital infrastructure, I bring a full-scope approach that aligns your brand with your business goals.

I’ve led marketing for organizations like the Minnesota Department of Employment and Economic Development, Summit Academy OIC, T.O.N.E. U.P., BDPA Twin Cities, and FAST-PWC in Southern California. Across industries and audiences, my mission stays the same: build strong brands, drive meaningful growth, and contribute to sustainable economic development.

Felicia holds a B.S. in Advertising from The Art Institutes International Minnesota and certifications in Google Analytics, Google Digital Marketing, E-Commerce, and Crisis Communications.

felicia@toneup.org

LinkedIn | @toneup_mn