Felicia Sherrod
Fractional Chief Marketing Officer
About Felicia
Felicia Sherrod serves as Fractional Chief Marketing Officer for T.O.N.E. U.P., supporting the organization’s mission through strategic marketing, digital infrastructure, and community-centered communications. As the Founder of Creative Holdings LLC, Felicia leads MarTech strategy for organizations across the country, helping them build scalable digital systems, brand clarity, and sustainable growth pathways.
With more than a decade of cross-sector experience in government, nonprofit, and private industry, Felicia specializes in digital transformation, SEO/SEM, automation, and integrated marketing. Her work emphasizes making technology accessible for individuals and families by translating complex systems into clear, human-centered solutions.
Felicia holds a B.A. in Advertising from The Art Institutes International Minnesota and brings a unique blend of creative storytelling, systems thinking, and technology strategy to the ToneUp community.
Meet the Team
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Jeffrey Dorr-Slowey
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![Lovell Oates-El]()
Lovell Oates-El
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![Leslie Williams]()
Leslie Williams
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![Antonio Williams]()
Antonio Williams
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![Lorenzo Heard]()
Lorenzo Heard
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![Amy Alvarez-Cruz]()
Amy Alvarez-Cruz
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![A woman with short brown hair smiling, wearing a blue sweater, earrings, and a black necklace, outdoors with blurred background.]()
Katie Pierson
